Jäätelö Ice Cream
Conceptual Project: Campaign Identity / Type Lockup / Packaging
BRIEF
Design a campaign identity and info card for an innovative, quirky, new ice cream flavor being launched by Jäätelö. Appeal to ice cream lovers and pleasure seekers, enticing them to test out this newest flavor.
CONCEPT
A type lockup that evokes the familiar pucker of a sour candy and illustrations that elicit excitement and energy, supported by a rich color palette that maintains all the sweet, creaminess of ice cream.
