Spark Sleep Store
Conceptual Project: Brand Identity / Logo / Typography / Assets
BRIEF
Design a brand identity for a sleep store, located in the New York Financial District. The hub for mid-afternoon naps and sleep supplies of all types needs an identity that is welcoming and refreshing.
CONCEPT
A relaxing oasis for busy NYC professionals who need a break from the city’s hustle and bustle, before returning to their demanding jobs amid the afternoon slump. Avoiding typical imagery such as clouds, stars, etc., this identity uses rounded type and illustrations, and a peppy color palette to hint at the fresh burst that we feel after a cozy nap.
